Here’s someone you may recognise!
Many, many years ago… Well, 2015 to be precise, I spent a rather surreal few weeks in early Spring developing this campaign with a senior creative. The idea was to create a stylised appliqué design to be rolled out across the entire Cadbury product range. for the following Christmas.
Advent Calendar
Key design features included making sure that the knitting background, felt textures and stitching were scaled across the range in such a way as to make them appear to be the same size across all packs in store. The idea being that the same felt, needles and cotton had been used by an imaginary person to create all of the scenes. Time has not been kind to that particular part of the original concept.
